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Head of MarTech and Performance Marketing

We are building the world's largest distribution platform for our self-produced 3D models, designed for sports and fashion products, pioneering the utilization of XR in e-commerce and marketing. Brands like Björn Borg, Gant, Nubikk and sport retailers, like Sportland, plus a dozen more are already up and running with the Fibbl platform. As you might expect, our growth prompts us to seek a Head of Martech and Performance to strengthen our go-to-market efforts.

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Job description summary:
The objective of the Head of MarTech and Performance Marketing role is twofold: to ensure that Fibbl possesses an optimal technology stack to support our go-to-market, and to execute the necessary campaigns/activities for lead and demand generation. This role encompasses various responsibilities, and the key to success lies in mastering data and collaborating with different partners and in-house roles.

Primary job responsibilities:
You will play a crucial role in developing our best practice in how we execute marketing, drive sales, work with data and how we develop a stellar marketing technology stack. The role is divided into five interconnected responsibilities:

• Develop and maintain the marketing technology roadmap (including CRM, CMS, other automation services and marketing technology plus Analytics
• Ensure alignment of martech with the Fibbl platform roadmap
• Develop and maintain high quality of Fibbl data generated by the martech-stack
• Develop and execute SEO plan.
• Collaborate with management and relevant roles to decide campaign output, execution and reaching our goals
• Execute campaigns and report data insights

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Experience and skills:

• CRM (Hubspot)
• CMS (Wordpress / Hubspot)
• GA4, SEO and relevant technologies
• Performance marketing, including all major social media platforms
• Campaign management
  
  

Added bonus if you have:

• Minimum 5 year of experience working with MarTech
• StartDeliver and Intercom experience
• B2B / SaaS experience
• Inbound marketing experience
• Ecommerce and retail experience 
• Fashion industry experience
  
  

Join forces? Excellent!
Send your merits to patrik@fibbl.com (+46 766 310 735) and we’ll be in touch.