Head of MarTech and Performance Marketing

We are building the world's largest distribution platform for our self-produced 3D models, designed for sports and fashion products, pioneering the utilization of XR in e-commerce and marketing. Brands like Björn Borg, Gant, Nubikk and sport retailers, like Sportland, plus a dozen more are already up and running with the Fibbl platform. As you might expect, our growth prompts us to seek a Head of Martech and Performance to strengthen our go-to-market efforts.

Job description summary:
The objective of the Head of MarTech and Performance Marketing role is twofold: to ensure that Fibbl possesses an optimal technology stack to support our go-to-market, and to execute the necessary campaigns/activities for lead and demand generation. This role encompasses various responsibilities, and the key to success lies in mastering data and collaborating with different partners and in-house roles.

Primary job responsibilities:
You will play a crucial role in developing our best practice in how we execute marketing, drive sales, work with data and how we develop a stellar marketing technology stack. The role is divided into five interconnected responsibilities:

  • Develop and maintain the marketing technology roadmap (including CRM, CMS, other automation services and marketing technology plus Analytics
  • Ensure alignment of martech with the Fibbl platform roadmap
  • Develop and maintain high quality of Fibbl data generated by the martech-stack
  • Develop and execute SEO plan.
  • Collaborate with management and relevant roles to decide campaign output, execution and reaching our goals
  • Execute campaigns and report data insights

Experience and skills:

  • CRM (Hubspot)
  • CMS (Wordpress / Hubspot)
  • GA4, SEO and relevant technologies
  • Performance marketing, including all major social media platforms
  • Campaign management

Added bonus if you have:

  • Minimum 5 year of experience working with MarTech
  • StartDeliver and Intercom experience
  • B2B / SaaS experience
  • Inbound marketing experience
  • Ecommerce and retail experience 
  • Fashion industry experience

Join forces? Excellent!
Send your merits to patrik@fibbl.com (+46 766 310 735) and we’ll be in touch.

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