Fibbl is hiring!
Head of MarTech and Performance Marketing
We are building the world's largest distribution platform for our self-produced 3D models, designed for sports and fashion products, pioneering the utilization of XR in e-commerce and marketing. Brands like Björn Borg, Gant, Nubikk and sport retailers, like Sportland, plus a dozen more are already up and running with the Fibbl platform. As you might expect, our growth prompts us to seek a Head of Martech and Performance to strengthen our go-to-market efforts.
Job description summary:
The objective of the Head of MarTech and Performance Marketing role is twofold: to ensure that Fibbl possesses an optimal technology stack to support our go-to-market, and to execute the necessary campaigns/activities for lead and demand generation. This role encompasses various responsibilities, and the key to success lies in mastering data and collaborating with different partners and in-house roles.
Primary job responsibilities:
You will play a crucial role in developing our best practice in how we execute marketing, drive sales, work with data and how we develop a stellar marketing technology stack. The role is divided into five interconnected responsibilities:
- Develop and maintain the marketing technology roadmap (including CRM, CMS, other automation services and marketing technology plus Analytics
- Ensure alignment of martech with the Fibbl platform roadmap
- Develop and maintain high quality of Fibbl data generated by the martech-stack
- Develop and execute SEO plan.
- Collaborate with management and relevant roles to decide campaign output, execution and reaching our goals
- Execute campaigns and report data insights
Experience and skills:
- CRM (Hubspot)
- CMS (Wordpress / Hubspot)
- GA4, SEO and relevant technologies
- Performance marketing, including all major social media platforms
- Campaign management
Added bonus if you have:
- Minimum 5 year of experience working with MarTech
- StartDeliver and Intercom experience
- B2B / SaaS experience
- Inbound marketing experience
- Ecommerce and retail experience
- Fashion industry experience
Join forces? Excellent!
Send your merits to patrik@fibbl.com (+46 766 310 735) and we’ll be in touch.