According to market research, the use of 3D models and augmented reality (AR) in e-commerce leads to a massive rise in conversions and unparalleled reduction in returns. Yet, few brands or retailers are embracing this opportunity.
We asked ourselves why.
The simple answer is the cost of producing 3D models and the lack of market maturity. But when you add in the complexity created by competing technologies, formats, and methods, the obstacles facing brands looking to deploy photorealistic 3D content across their sales channels, retailers, and marketing platforms become overwhelming.
That’s why we started Fibbl.
To leverage the potential of 3D and AR at scale, Fibbl manages the technological complexities across distribution networks. Funneling the opportunity that 3D models offer and pulverizing the cost across brands, retailers, marketing agencies, and others who benefit from higher conversion rates and fewer returns.
Our pricing strategy: 1€ per product per month — making it available and affordable. That’s Fibbl!